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Social Selling: Techniques to Influence Buyers and Changemakers

Social media shouldn't be viewed as an amplification platform, but a vehicle to conduct business, collaborate, and build meaningful business relationships. Tim Hughes teaches the process, methodology, and etiquette to building a personal sales brand online. The book does a nice job of contextualising social selling; particularly, I appreciated the explanation around the following three points:

- Generating influence and understanding a “community” mentality. This helps to explain social media behaviours and is a foundation upon which to conduct yourself in the digital environment.

- How to progress an online conversation to a face-to-face meeting. Let's face it; nothing beats human interaction, and it's an important strategy to progress from a digital conversation to discussing business in person.

- Learning to listen. Listening is more potent than talking, and digital networks are no different. However, what differs is the volume of information in a newsfeed. Tim shares technology and best practices to cut through the noise and target your activity.

A strong presence online is a compulsory skill in the modern sales climate. Social Selling: Techniques to Influence Buyers and Changemakers explains what it takes to adopt an individual social selling framework, and a company-wide social selling strategy. I have interacted with Tim over various social media platforms and can attest he practices what he preaches. It's a nice book written by very nice chap! Recommended.