The Fastest Way to F-Up a Warm Sales Call

Generally, "cold callers" have 10 seconds of my time to make their case. For "warm" calls, with some form of connection, this stretches it to 20 seconds. There are four reasons I always grant this opportunity:

• It takes balls to call someone and try to sell them something.

• I am interested in how much effort they have put into their pitch.

• Sales is about talking to people, not email blasting them.

• They might have something to offer that could genuinely help me.

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How the Best Salespeople Assess a Company and Its Products Before Joining

Picking the right product to sell is a crucial component of sales success. All products must have the necessary foundations to build-upon: a great customer service team that shares a common goal for excellence, an adequate budget to finance growth, and a management team with the experience and vision to ensure opportunities are utilised. Understanding whether these mechanisms are in place before joining a company requires extensive research on many levels.

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Salespeople Make The Best Fly-Fishers

I didn't take up fly-fishing until I was 30 years old. The motivation to do so was to de-stress from the gruelling hours working in sales. It seemed to be the only thing that would distract from my blackberry and thoughts of winning more business. Four years later, as well as being the top sales performer for my company, I had just qualified for the national fly-fishing squad. It all seems a bit random, but actually the attributes to succeed in each are remarkably similar. All I did was apply the same mindset for selling, to fly-fishing. These are the three reasons why:

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Disrupting The Market: Two opposing sales strategies. Who wins?

The benefits and shortfalls of two strategic approaches to entering an immature market.

Strategic Approach 1:

Company A identifies the opportunity, has an existing product suite and successful track record of releasing similar products. They assemble their best team and build a competing product. The support of potential customers has been gained, the price point has been set, and pre-orders have been booked.

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You don't need an elevator pitch...you need lots of them!

My understanding of an elevator pitch is a sub 10 second, 1-2 sentence description of your business and the value you offer. Conceptually, it is nothing more than this:

I work for X, and we provide Y, and the value of this to you is Z.

Let's take this one step further. When pitching to board level prospects, it is equally important to concisely articulate all of your points. Senior executives spend their days looking for facts and answers to their questions. Their time is precious and sought after by all, so the last person they will buy from is someone with whom they can't communicate.

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